Problem: Mikimoto America, the North American branch of Mikimoto — who invented pearl cultivation in 1850 — wanted a consumer-oriented website to provide awareness of their products and to provide location information about their resellers.
Solution:V! Studios designed an awareness website that presented Mikimoto products in an online catalog. V! Studios also created two interactive features: a Personal Shopper to make gift suggestions and a Pearl Quiz that allowed visitors to learn more about pearls.
Result:Customers were better educated about buying pearls. They also used the website to locate resellers or buy products online directly from Mikimoto. Traffic to the website increased and the website was named "Site of the Day" by The New York Times during the holiday shopping season.